Case Study: South Jersey Restaurant

Restaurant Marketing Case Study:

How we generated thousands of NEW customers in 12 months for a South Jersey Restaurant During The Pandemic. 

 

The truth about restaurant marketing is there are too many owners today that think posting “great content” and “word of mouth” is enough to grow their business.

The idea is, “if I have great food, people will naturally come to my restaurant.” Even though these things are important, it's not always the case. Most owners seem to approach building their business from the "Wayne's World" approach. Build it and they will come. 

If only it were that easy…

If you're serious about acquiring 100’s of new customers, you need to be very strategic with how you create and promote your restaurant.

Well, today, I’m going to show you a technique that “almost guarantees” that you get new customers every time you launch an online marketing campaign for your restaurant and helps bring your web traffic to foot traffic without ever running a promotion.

1. Correct Your Local Listings

Using our Social Mermaid software you can correct your local listings. 

What Are Local Listings? 

Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. Most platforms that provide this information are free to use, but users must manually add their information or claim their business. With Social Mermaid, we adjust all of this information for you so you don't have to. 

Why is this important? 

Car navigation systems, voice command systems like Alexa and Siri,  and search engines use these listings to gather and share information. For example, Apple devices use Apple Maps and Google devices use Google Maps to give potential customers information and directions about your business. 

With our software, you can simultaneously publish this listing information to 100+ networks. You can also attach your menus, photos, and logos to make sure your brand is consistent. 

Case Study: With this establishment, we used our software to connect all their local listing directories to one dashboard. This allowed us to publish a consistent menu, address, and phone number for the restaurant. 

2. Connect the Digital to the Physical Branding

If you're doing takeout, Enable online ordering through your website. If you are doing sit down, connect a reservation feature online. Ease and access of digital branding to the physical world should be a part of your strategy. Social Mermaid has tools to help you incorporate these features into your website. A great reason to do this is that you can acquire email addresses for future marketing to promote specials as well as online ordering and reservations requires an email for sign up.  

Case Study: With this Restaurant, Social Mermaid rebuilt the companies website, added online ordering and delivery features. This increased the number of site visitors. 

3. Content Marketing

Content marketing is still important, but it's only one part of the strategy. Content marketing includes social media posting, blog content, videos, and photos of your food, establishment, and your staff. Content marketing builds brand awareness, however, it might not necessarily bring in as much traffic as you think. Most owners put more importance on this step. Though it is important, you most equally approach the other aspects of a complete marketing strategy. 

Case Study: Social Mermaid built and scheduled 3 social media posts a week on behalf of the company. On average our posts received 50 likes and over 1200 views organically. 

4. Reviews

In the restaurant business reviews are important. People want to try your food if other people say it's good. Millennials and Gen Z cohorts overwhelmingly claim that positive reviews are important to making their purchasing decisions. Due to living through two recessions and a pandemic, these cohorts research where and what to buy. This includes what restaurants they choose to patronize. The number of reviews you have, the quality, and the frequency of those reviews also play an importance in how search engines rank your business. 

Case Study: Social Mermaid software helped capture every online order and lead, our kiosk system helped capture in-store customers. With this information, our system was able to send review requests to customers and also protect bad reviews from getting published on directories. 

5. Customer Engagement & Retention

There are several types of customer engagement that are necessary to establish better retention. We define retention as repeat customers. How your employees act and serve a customer is part of your engagement. This can also include answering the phone, taste of the food, how problems are solved. From a digital perspective, this includes answering reviews, sending emails to past clients announcing specials, and engaging with commenters on social media. 

Case Study: Social Mermaid can't help you with your in-store branding, but we have you covered from a digital perspective. We can comment on your posts, send emails, and answer your reviews as you. 

 

 

CASE STUDY Results. 

South Jersey Restaurant 

Time Period - 12 Months. 

Services Rendered: 

  • Local Listings Syncing and Fixes
  • Social Media Posting on 5 platforms 3 times a week. 
  • New Website - Online Ordering and Directions
  • Review Generation and Management 

Total Cost of Social Mermaid Services $18,000

Total Estimated Business Acquired $300,000

 

 

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