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Digital Customer Service: the 10 Cornerstones

Digital Customer Service: the 10 Cornerstones

Customer Service

Customer service is about solving the problems of your customers. Now, companies have to manage customer service across multiple channels. When people have a negative experience online, they blame the company. Not responding to customers on review sites and social...
What is Content Marketing and Why Does It Matter?

What is Content Marketing and Why Does It Matter?

Content Marketing

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues...